Ever heard of Trekstock?
Trekstock is a cancer charity that was set up in 2006 by Sophie Epstone, who wanted to find inspiring ways to get people involved:
'Trekstock has a great way of engaging with young people by channeling our efforts into fundraising through music and fashion. Ours is a warm and inviting brand, conveying a positive message that celebrities all over the world have been proud to support over the last four years'.
Her efforts have paid off, as Trekstock is having its official launch at Downing Street tomorrow evening (!) and the charity's latest project Trekstock Loves - a collaborative collection designed by House of Holland, Ksubi, James Long, LPBG, MariaFrancescaPepe, PPQ, and Richard Nicoll - goes on sale at Browns Focus today. All profits go to Cancer Research UK and support its work on cancers that affect children and teenagers.
Trekstock loves LPB, £240
Trekstock Loves House of Holland, £65
Henry Holland just tweeted with pride: ' http://twitpic.com/18y44x - Look at my nipple tee!! (Browns focus x TRECKSTOCK windows) get involved Londoners'.